In this post I describe a relationship between a third sector organisation and a volunteer and what factors lead to its sustainability. I characterise this relationship as more one of partnership than of hirer / contractor.
In such a partnership, I assume that both parties want:
- A productive and satisfying relationship, which will achieve both own and shared outcomes and so promote a relationship which endures
- To make effective use of scarce resources from both parties
- To provide good experiences which encourage third party recommendations of the organisation by the volunteers and so grow the organisation’s volunteering base
- To enable qualitative assessment of value created by the volunteering activity, based on a rounded view of all the stakeholders in the volunteering activity
- To promote ongoing development of the capabilities of both parties and organisational learning
Some volunteering relationships are specific and short in duration, whilst others last over many years. The lifespan of the relationship is often created and terminated by external events beyond the scope of the partnership (e.g. the volunteer moving away). A sustainable relationship is flexible and resilient to such factors, whilst being respectful to the needs of either party to terminate the relationship when they decide.
The Nature of the Partnership
A sustainable volunteering relationship is entered into and viewed as an ongoing partnership by both parties. Starting when both parties bring their needs to the table and home-in on a core activity or series of activities which meet their current needs and focus the partnership. If the experience is positive and the partnership’s external context continues to be supportive for both parties, then the core activity may, over time, become broader and grow to cover a wider range of activities which are valued by both parties. Alternatively the focus of the relationship may move, or be clarified and scoped down to deliver a narrower and more precise activity, or be terminated.
This highlights the need for ongoing shared review and learning about how the relationship is progressing and how it needs to change, including both external and future concerns and opportunities.
There is also a need for effective operational co-ordination, so that volunteers working beside other volunteers or employees can co-operate and collaborate around shared purposes and share their learning. The same is true for volunteer groups working beside other volunteer groups or employee groups.
As with any flourishing partnership between two organisations which are taking part in a joint venture, both parties:
- Focus on the common activities they are both motivated to undertake
- Identify with the purposes they share and own them, as well as their own other purposes
- Resource the activities at the level required to deliver the shared purposes that they agree to address
- Jointly steer the relationship so that it continues to meet their own needs and so that they can continue to resource the volunteering activities adequately, as the nature of the partnership evolves
The outcomes and measures enable both parties to distinguish successful strategies and identify what are appropriate types and levels of resources needed to achieve the desired outcomes.
The Viewpoint of Third Sector Organisation, its Purposes and Activities
The organisation identifies its overall purposes and identity at any point in time, aligned to today’s external and internal stakeholder needs and those of generations to come. This is reflected, for instance, in a publicly accessible vision statement or statement of stakeholder based objectives.
The organisation has different purposes aligning to different types of stakeholders. These purposes are understood at appropriate levels of detail, up and down the organisation, focused on the outcome responsibilities and related activities of the departments or teams involved. The organisation also has support and management functions, which enable the teams with outcome responsibilities to operate effectively.
The organisation, at all levels, identifies the ways in which volunteers could address (directly or indirectly) their purposes and so identifies suitable types of volunteer role(s).
Some roles are well understood and constrained to work in existing teams, whilst others are defined as a need to achieve an outcome, where the organisation needs the capabilities of the volunteers to help find ways to do it.
The organisation has its own strategy for attracting and deploying volunteers effectively. This strategy both constrains the strategies developed jointly with individual volunteers and is also informed by learning from the outcomes of such relationships.
The Viewpoint of the Volunteer
The volunteer assesses their own purposes and how volunteering fits into them. They match these against the organisations purposes and stakeholder needs and so identify the opportunities to contribute in different parts of the organisation. They consider their current capabilities that they can offer and areas of capability they wish to develop. They decide from this whether to and if so, how to engage with the third party organisation. They identify particular roles of interest, also taking into account how much flexibility is necessary to meet their own specific needs.